What's on

Validate & Scale

· 18:30 – 20:00

With @ficoworking

Join fellow founders and strategists at FICO Growth: Validate & Scale, an evening dedicated to untangling the hardest parts of building a sustainable business—go-to-market execution, business model validation, and international expansion.

What to Expect

  • 19:00 | "I got paid. I never got scale." A candid dive into the realities of custom client work, exploring what building bespoke solutions for ten clients teaches you about the scalable product you still haven't built.
  • 19:20 | "Great story, right model?" A practical breakdown of validating a real estate business model, alongside the costly pitfalls an incorrectly chosen model can bring.
  • 19:40 | "Paris whispers, NY shouts" Actionable insights on identifying your Ideal Customer Profile (ICP) and effectively positioning your brand across global markets beyond simple translation.

Schedule

  • 18:30 – Welcome and Social Meetup
  • 19:00 – Talk 1: Custom Solutions vs. Scalable Products
  • 19:20 – Talk 2: Business Model Validation
  • 19:40 – Talk 3: Global ICP & Market Positioning
  • 20:00 – Snacks & Greetings
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